Twelve companies that work in women’s hospitals say Facebook often rejects its ads in defiance of “adult” content, according to the report. Center for Intimacy Justice published this week. Facebook’s advertising laws prohibit good reproduction or services that focus on sexual pleasure, but myths from companies that the Center for Intimacy Justice either interviewed or researched paint a picture of a platform that sets the guidelines in a seemingly unconventional and sexual way.
The 60 companies that participated in the report all had advertisements rejected by Facebook at one time or another. Nearly half said they had also had their accounts suspended by a social media giant. One such company is Joylux. It gives vFit Gold, a drug that women can use to strengthen their hips. “Because of the color of our material, its shape,” CEO of Joylux Colette Courtion he tells The New York Times Facebook and other companies believe it to be “pornographic” in nature.
Since 2017, Joylux says Facebook has closed its advertising account twice. It says the company never provided a reason. It also claims that Facebook has rejected advertisements that include “vagina.” This is what Meta, the parent company of Facebook, argues. A spokesman for the company told Engadget it does not force ban on search terms such as “vagina” and “stop menstruation.” Instead, it claims to look “in the way that all ads advertise.”
With the help of an advertising agency, Joylux has been able to advertise its Facebook page in recent years. However, the company had to change its copy until the advertisement was no longer useful to consumers. “We can’t show what the business looks like and we can’t say what they do,” Joylux told The New York Times.
A Meta spokesman told Engadget that the follow-up was not good and sometimes it was wrong. The company also found that it has a policy in place because it seeks to consider how people from different countries and cultures can get rid of businesses that promote big business.
“We accept sexually explicit ads but we also prohibit nudity and have strict rules on how the drug can be sold on our platform,” the spokesman said. “We have provided detailed information to advertisers on the types of products and information we allow for advertising.”
What makes Facebook a source of frustration for the 60 companies that participated in the report is the fact that they believe Meta did not use the same content on advertisements targeting men. “At the moment, it does not go well with the claim that the object is legal or not in the way we think it is about sexual orientation and health misunderstandings,” said Jackie Rotman, founder of the Center for Intimacy Justice. he tells The Times.
Until then, the council found promotional anti-depressant ads that promised a “hot American summer.” One cosmetic therapist states that the ointment “was designed to appeal to men.”
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